Out of the Box Owl isn’t your average marketing book: Mary Shannon Moore has expertly crafted something that will forever change the way people build and expand their businesses by leveraging the power that social networking provides.
After 12 years of dedication and millions of dollars worth of profitable investments, Moore has revealed her proven marketing plan that guided her to becoming one of the leading realtors in Southwest Florida. She has fine tuned the exact strategies she used to build a massively successful brokerage in one of the most competitive markets in the world, and laid them out for you to take full advantage of.
Moore went above and beyond with Out of the Box Owl. Every chapter is simply packed with value, including step-by-step instructions on how to implement online strategies that you can utilize to grow your business immediately. From choosing the most effective social media platforms for your business, to lead generation and converting your leads to sales at a rate you never thought was possible, everything is included for you to succeed. Here’s a few more of the specific topics covered:
Building your Brand and Business
Networking and Building Relationships
How to Reach Customers Far and Wide
How to Minimize Advertizing Cost
How to Boost Sales through Engagement
How to Enhance your Search Engine Ranking & Website Traffic
This book was written to help you develop an excellent understanding of online marketing, and give you the tools needed to act on the limitless opportunities that social media provides. You will learn what it takes in order to build a highly lucrative business that will truly stand the test of time, and how to take advantage of social media to develop profitable win-win relationships. It is important to note that the principles and techniques taught in this book are not exclusive to real estate; they’re proven tactics that any entrepreneur can apply to grow their business.
Out of the Box Owl will provide everything you need to know in order to execute on strategic online marketing techniques for your real estate ventures, and will guide you through the process of choosing your one most effective channel to start building. Remember, building a loyal client list is a marathon, not a sprint. Give yourself time to become consistent with your online marketing strategy, and start now!
A Must-Read for Real Estate Agents
I am at an interesting cross-roads in life, where my online work may soon become my full-time job. That being said, I’ve always felt like I’ve stumbled to get the return I need from social media. I’ve tried advertising on StumbleUpon, Twitter, Google Ads, Facebook, Amazon marketing, and more. I’ve had some mixed success and some outright failures. So when this book, Out of the Box Owl, crossed my desk, I was excited to see what it had to offer. Let me be clear, I don’t have a real estate business. However, I believe social media lessons to one market can apply to another area. I also know a real estate agent who has struggled to build an online presence / market differentiator.
The book starts with establishing the need for brand building online. Already, in chapter 1, I can tell this book was a labor of love. The way the font pops out the important points and provides supporting images helps the information be easily absorbed. That being said, I am already sold, so onto the next chapter I went. Chapter 2 started getting into the meat, which is perfect. There were screenshots of what should be done and brief instructions on how to do it. Most of this floated around starting to build a platform online. (Are you on Google? Yelp? How do you plan to schedule posts?) I also liked how this chapter started breaking down the different social media networks and how they work. This is key because you want to choose a network that fits your personal style. If a person hates posting online, Twitter is not going to be the right match (because it’s fast paced with lots of posts). If you don’t like networking with professionals, LinkedIn might not be the right fit. This chapter continues on with a number of other social media platforms, such as Instragram, YouTube, and more. I would say these first two chapters apply to any business, not just real estate.
Chapter three is where the real estate components of the book come into place. In this chapter, and in chapter four, it begins to discuss how to be seen as an expert in the real estate space. With these foundations in place, the book then leans towards building content online and promoting it.
One thing that I think this book does exceptionally well is that the advice feels like it’s coming from raw experience. This book doesn’t come off as a “do as I say, not as I do”. The book isn’t some impractical pie-in-the-sky advice. Instead, the tone feels more like a friend telling you all their hard won marketing experience. Like they asked you to gather around their computer and see exactly what they’ve been through and what you need to do to succeed. It’s this nitty-gritty, yet friendly tone, that really brings value to this book. Simply put, this is a must for any real estate agent and a highly recommend for any business owner.